Aerospace Marketing Management: Manufacturers · OEM · by Philippe Malaval

By Philippe Malaval

Aerospace advertising Management is a advertising handbook dedicated to:

-the aeronautics zone: components providers, plane brands, and airways,
-the area area: providers, integrators, and repair prone.

It provides the necessities of selling from easy ideas resembling segmentation, positioning and the selling plan, to the product coverage, pricing, distribution and communique. This ebook additionally comprises particular chapters on venture advertising, model coverage, gaining loyalty via upkeep and coaching, reimbursement, and alliance ideas. the various chapters express the hot alterations as a result of web:

-e-procurement for the acquisition approach,
-interactive communique with web content,
-e-ticketing for the airways to arrive ultimate shoppers.

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Extra resources for Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers

Sample text

As for sociocultural factors, the individual is influenced by the different ways of life that he sees around him which can be adopted or rejected. When a new type of product or service appears psychosocial factors play an important role. For example the choice of a new holiday destination will influence the other members of the group. Among the groups which influence the individual, the family usually plays the most important role. ) and marriages. THE CHILD AS INFLUENCER Parents' buying decisions concerning goods or services for tbe family can be influenced by the children.

Choice of suppliers and ordering process, 6 Information feedback and performance evaluation. Certain companies, particularly integrators, select the supplier by putting out to tender il . Anticipation and recognition of a need Anticipation of a need rather than mere recognition allows the company to gain time in terms of the technical details of acquisition. g. the marketing department, towards realistic or really achievable solutions. In the same way, the attentive supplier who can effectively take care of his customer's future problems, benefits from the atmosphere of confidence that he has thus created.

Diagram of aeronautics-related industries and type of marketing practiced • The relationships between parts manufacturers and aircraft builders are determined by: - project marketing in the design and development phases ; 1. Marketing in the Aeronautics and Space Industry 19 - business to business marketing as soon as there is series production . • The relationships between aircraft builders and their customers, the airlines or the rental fIrms, are characterized by b-to-b marketing . • The relationships between airlines and their customers are concerned by: - b-to-b marketing of services when the customers are companies, - general public marketing of services when they are private individuals.

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